Dancing on Ice star Myleene Klass announces Next kids clothes collaboration – Business Live

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Former Hear’Say star Myleene Klass has introduced a brand new kids’s clothes collaboration with Subsequent.

She mentioned the brand new clothes assortment for newborns and kids has been designed and created solely with the Leicestershire-headquartered vogue chain.

The Myleene Klass Children assortment additionally options comfortable furnishings and nursery equipment.

The singer, TV presenter, pianist, and mannequin is at present participating in Dancing on Ice on ITV, alongside Denise Van Outen, Rebekah Vardy, Jason Donovan and Rufus Hound.

Launching on February 22, her children assortment shall be solely offered within the UK and internationally via the Subsequent web site.

It’ll boast greater than 140 strains for Spring/Summer time 2021, with costs starting from £four to £28.

She mentioned: “I’ve shopped on-line with Subsequent for so long as I can keep in mind. Their emphasis is on on-line procuring which is crucial these days and extra so than ever, it’s a life line for fogeys, particularly new ones that may’t usually depart the home.

“Partnering with Subsequent has additionally given me the chance to discover new materials and methods in design that I haven’t been in a position to earlier than.

“I needed the garments to do a number of totally different jobs, I need them to really feel good, look good, be sensible, be unisex, look contemporary however nonetheless basic and embrace all the weather that my prospects know and wish from my designs – and that my very own infants have loved rising up with.”

Subsequent lately introduced higher than anticipated Christmas revenues – however warned the gross sales increase can be “nearly fully” worn out by the third English lockdown.

The retailer mentioned within the build-up to Christmas gross sales gained on-line compensated for nearly all of these misplaced in its bricks and mortar shops.

It mentioned full-price gross sales over the 9 weeks to December 26 fell 1.1 per cent – higher than the eight per cent drop it had been braced for, regardless of tighter restrictions.

Myleene – who has beforehand labored with Mothercare – has additionally designed a capsule assortment of nursery equipment that features child sleeping luggage, rugs, throws and comfortable furnishings. She mentioned it combines animal prints with a Scandinavian look.

She mentioned: “I like the Scandinavian influences in the mean time.

“The lighter, brighter, sleeker strains combined with my signature leopard print. Enjoyable, daring but basic.

“The gathering has actually discovered its stride. In actual fact, I can proudly look again and see that once I began designing children garments 14 years in the past, my vary was fairly courageous and set the tempo.

“Lots of the designs have been really thought of daring on the time. Black, monochrome and leopard for infants have been all of the staples of the gathering again then and nonetheless proceed to be now and it’s fantastic to see individuals embrace them greater than ever.”

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